TY  - BOOK
AU  - Mac Carthy, Daniel J
AU  - Minichiello, Robert J.
AU  - Curran, Joseph
TI  - Business policy and strategy : concepts and readings
T2  - The Irwin Series in Management and the Behavioral Sciences
U1  - 658.401 2 MAC/B 
PY  - 1996///
CY  - Delhi
PB  - All India Traveller Book Seller
KW  - BUSINESS POLICY | BUSINESS STRATEGY
ER  -