@book{1576,
	author = {Mac Carthy, Daniel J and Minichiello, Robert J.},
	title = {Business policy and strategy : concepts and readings /},
	publisher = {All India Traveller Book Seller,},
	year = {1996.},
	series = {The Irwin Series in Management and the Behavioral Sciences},
	address = {Delhi:},
	edition = {4th ed.}
}