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Strategic Brand Management : Building,Measuring, and Managing Brand Equity / by Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob
Material type:
TextLanguage: English Publication details: Pearson, 2015.Edition: 4th edDescription: xxix,586pISBN: - 9789332542204
- 658.401 2 KEL/S
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
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General Books
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Abussabah Library, Farook College GENERAL LIBRARY | Abussabah Library, Farook College GENERAL LIBRARY | COMMERCE | 658.401 2 KEL/S (Browse shelf(Opens below)) | Available | 90588 |
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| 658.401 2 KEA/F Forecasting and Predictive Analytics with Forecast Xtm / | 658.401 2 KEL/S Strategic Brand Management : Building,Measuring and Managing Brand Equity / | 658.401 2 KEL/S Strategic Brand Management : Building, Measuring and Managing Brand Equity / | 658.401 2 KEL/S Strategic Brand Management : Building,Measuring, and Managing Brand Equity / | 658.401 2 MEL/S Strategic Management of Human Resources / | 658.401 2 MIN/S Strategy Safari : | 658.401 2 PEA/S Strategic Management: Formulation, Implementation and Control / |
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